Substack-why do we write here?

I remember back in 2007 (only sixteen years ago) when some people logged on to FaceBook and some went to MySpace. My memory says that MySpace was difficult to navigate and FaceBook looked nothing like it does today. No one had any idea that our privacy was being stolen away from us without permission. I think I ended up using FaceBook, not because I liked it better, but because all my buddies preferred it. If the Oakland Athletics were having an Away Game, many of us sat in front of our TVs watching the game, computers on our laps, “talking” to each other on FB. It felt exciting, and fun, and we were all together—a baseball family—chatting away and enjoying the game while sitting separately in our homes.

A similar thing seems to be happening with blogging/newsletter platforms. When I started my blog in 2016, I chose the platform WordPress. I didn’t do much research. I wasn’t sure how long I might be writing it. I just wanted something that would be fairly easy and not frustrate me. I had moved to Paris three years earlier and I wanted a way to let my friends and family know what I was up to without writing separate e-mails to everyone. A few years later, Medium appeared which attracted many different kinds of writers: health gurus, Apple computer geniuses, the best apps to download and how to use them. Periodically, there was some serious writing.

A year and a half ago, my sister, knowing I admire the writing of George Saunders, sent me a link to Story Club with George Saunders. He was writing on the brand new (new to me) platform Substack. I could choose to be a free or paid subscriber. Since George was essentially teaching a course on how to read and appreciate short stories, I immediately signed up as a paid subscriber. Generous human that he is, I’ve gotten my money’s worth many times over.

Something interesting was happening at Story Club that I hadn’t experienced at WordPress or Medium. The readers were interesting, articulate, and also very generous. The give and take amongst the highly motivated subscribers was, for me, like attending one of George’s graduate courses at Syracuse. As I read the comments, I’d check the photo or avatar of the writer and learn what other substacks that person read. I discovered Heather Cox Richardson, whom I wrote about earlier this year. Her substack is now required reading with my breakfast. As of today, I’m signed up for twenty substacks and I’m a paying subscriber to four of them.

Substack attracts writers. It was founded in 2017 by Chris Best, Jairai Sethri, and Hamish McKenzie. I believe initially it was to give journalists a place to write as printed media was dying out of our world. The majority of the substacks, however, offer personal writing, opinion pieces, and research. Moderation of what is written is done by the founders. For authors, Substack is a way to make money writing. Which is VERY hard to do. A Substack is not expensive. Ten percent of the earnings goes to the founders. Initially, the founders reached out to well-known authors and provided “scholarships” to start writing on this platform. A writing community has been founded. I can read writings by some of my favorite authors: Rebecca Makkai, Jami Attenberg, Roxanne Gay, Katherine May, Joyce Carol Oates, and Matt Bell among others.

I wanted in and eighteen months ago, I started writing my own Substack: Out My Window. I also post it on my WordPress site also called Out My Window. I wasn’t sure if I was ready to get all my WordPress followers to migrate over to Substack but I was sure I wanted to be a part of this literary community. Writing about Substack this week is partly to prepare my WordPress followers to contemplate the move!

I’ve met and made friends through Substack. As I wrote last week, a new ‘friend’ I’ve not yet met, Judy MacMahon, created #FranceStack. She has collected together many of us who write about France and Paris, and created “a list” now known as a Stack! Rather than competing with each other, we can repost something that our readers would probably find interesting, AND bring attention to other writers who love and write about France.

For now, Substack is a wonderful idea that has brought well-known authors into our living rooms and made it possible for writers whose names are not Steven King or John Grisham to make a living doing what they love to do.

I did see this morning that someone has started #SobrietyStack and is charging for it which goes against all the traditions of Twelve Step programs. Recovery is free if you’re willing to do the work.

So nothing is perfect—big surprise! For now, we have a booming literary society available to everyone. And it’s a wonderful way to support the authors you enjoy—especially if you are a library patron as I am and don’t buy that many books. If you are a WordPress follower of mine, go to SaraSomers.substack.com (click this link) and subscribe for free. Then look around Substack and find other publications that might interest you. Now is a great time to do it. Like FaceBook, like so many things in our technological world, most everything gets too big and the underbelly shows. The Internet is still the Wild, Wild, West.

A bientôt,

Sara